“Because digitization is a journey, it’s not a destination”
Digital Transformation – Digital Strategic Consulting
Digitization has an impact on business and opens up new possibilities in services and opportunities. That’s why it’s so important not only to “develop” technology, but also to have a strategic consulting approach. From Nexora we help companies to digitally transform their businesses, always from the understanding of their business model, resources and strategic objectives.
We help to identify the priorities for our clients, and for that we put at their disposal:
Investment/potential benefit analysis to help prioritize digital investments
Return on Investment (ROI) analysis(ROI)
Study of key audiences of our clients
Study of reports and metrics
Process understanding and analysis
From the point of view of the CONSUMER, we have been digitizing ourselves for years through smartphones, e-commerce or social networks, with a totally disruptive effect on business models that had remained unchanged for decades.
The difference with past technological waves lies in the fact that they introduced greater or lesser improvements in production and commercial processes along the value chain, but without the transforming capacity that the interconnection of millions of consumers, machines and products entails.
From the point of view of the COMPANY, it is the adaptation of the value chains of the different sectors of the economy to this disruptive effect that begins with the digital consumer. It is the integral connection of the different areas of the economy and the way in which the participants of each sector will adapt to the digital economy. Thus, we have seen how those sectors more linked to the final consumer have boosted their channels with e-commerce, reach more target audiences through social networks and use Big Data to revolutionize their business strategy. And this is just beginning.